You Matter
You Matter
This case study highlights the design of an end-to-end mobile app aimed at motivating users to build and maintain routines. It introduces a virtual pet concept, fostering accountability by tying the pet's health to the user's streak of completed routine tasks.
This case study highlights the design of an end-to-end mobile app aimed at motivating users to build and maintain routines. It introduces a virtual pet concept, fostering accountability by tying the pet's health to the user's streak of completed routine tasks.
Micro-Interactions
Mobile App Design
Micro-Interactions
Mobile App Design
Project Type:
Personal Project
Project Time:
1 Weeks
Industry:
Self-Care & Productivity
Role:
Product Design & Research
Project Type
Personal Project
Project Time
3 Weeks
Industry
Self-Care & Productivity
Role
Product Design & Research
You Matter
This case study highlights the design of an end-to-end mobile app aimed at motivating users to build and maintain routines. It introduces a virtual pet concept, fostering accountability by tying the pet's health to the user's streak of completed routine tasks.
Micro-Interactions
Mobile App Design
Project Type
Personal Project
Project Time
3 Weeks
Industry
Self-Care & Productivity
introduction 📝
introduction 📝
Self-care is a popular topic these days, but it is often poorly explained. It is not synonymous with self-indulgence or being selfish. Self care at the simplest level is making sure that you are doing the things that you need to do in order to stay healthy physically and mentally. Caring for yourself is an active choice that you need to make everyday that prioritizes your own health and happiness.
Self-care is a popular topic these days, but it is often poorly explained. It is not synonymous with self-indulgence or being selfish. Self care at the simplest level is making sure that you are doing the things that you need to do in order to stay healthy physically and mentally. Caring for yourself is an active choice that you need to make everyday that prioritizes your own health and happiness.
Self-care is a popular topic these days, but it is often poorly explained. It is not synonymous with self-indulgence or being selfish. Self care at the simplest level is making sure that you are doing the things that you need to do in order to stay healthy physically and mentally. Caring for yourself is an active choice that you need to make everyday that prioritizes your own health and happiness.
Most people struggle to incorporate self care into their daily routines. With self-care being such a prevalent and subjective topic, my goal was to better understand how people approach self care and what challenges they face down the road of self improvement.
Most people struggle to incorporate self care into their daily routines. With self-care being such a prevalent and subjective topic, my goal was to better understand how people approach self care and what challenges they face down the road of self improvement.
Most people struggle to incorporate self care into their daily routines. With self-care being such a prevalent and subjective topic, my goal was to better understand how people approach self care and what challenges they face down the road of self improvement.
research 🔎
research 🔎
I defined a series of questions and began researching the problem. I conducted the survey with 71 people of different age groups, and had a 1 : 1 conversation with one of the people. The questions I asked went like-
I defined a series of questions and began researching the problem. I conducted the survey with 71 people of different age groups, and had a 1 : 1 conversation with one of the people. The questions I asked went like-
I defined a series of questions and began researching the problem. I conducted the survey with 71 people of different age groups, and had a 1 : 1 conversation with one of the people. The questions I asked went like-
Who are the users that are using self-care apps? What do they use for their self care? Do they know what self-care is, and what its benefits are? What are the current market trends?
Who are the users that are using self-care apps? What do they use for their self care? Do they know what self-care is, and what its benefits are? What are the current market trends?
Who are the users that are using self-care apps? What do they use for their self care? Do they know what self-care is, and what its benefits are? What are the current market trends?
What are the available apps out there? What apps do people like or dislike?
What are the available apps out there? What apps do people like or dislike?
What are the available apps out there? What apps do people like or dislike?
What are their main goals in your journey of self care? What has been the major barrier in their road to self care?
What are their main goals in your journey of self care? What has been the major barrier in their road to self care?
What are their main goals in your journey of self care? What has been the major barrier in their road to self care?
I also analyzed Customer comments on several apps to get a better understanding of what are other pain points in current apps.
I also analyzed Customer comments on several apps to get a better understanding of what are other pain points in current apps.
I also analyzed Customer comments on several apps to get a better understanding of what are other pain points in current apps.
insights from the survey 📊
insights from the survey 📊
People with pets have a better routine than non-pet people.
People with pets have a better routine than non-pet people.
People with pets have a better routine than non-pet people.
People tend to stay consistent when they are accountable with or for someone.
People tend to stay consistent when they are accountable with or for someone.
People tend to stay consistent when they are accountable with or for someone.
Almost 90% of the people were student.
Almost 90% of the people were student.
Almost 90% of the people were student.
Number of females using self-care apps & practicing self-care in general were more than male.
Number of females using self-care apps & practicing self-care in general were more than male.
Number of females using self-care apps & practicing self-care in general were more than male.
Improve focus, fitness and mood tracking & coping with stress and anxiety were the top three goals among the people.
Improve focus, fitness and mood tracking & coping with stress and anxiety were the top three goals among the people.
Improve focus, fitness and mood tracking & coping with stress and anxiety were the top three goals among the people.
insights from the 1:1 calls 👥
insights from the 1:1 calls 👥
“Most of the apps provide very general experience. As everyone has their own different emotions, sufferings, mindset an app should offer a personalized experience.”
“Most of the apps provide very general experience. As everyone has their own different emotions, sufferings, mindset an app should offer a personalized experience.”
“Most of the apps provide very general experience. As everyone has their own different emotions, sufferings, mindset an app should offer a personalized experience.”
“Sometimes I want someone to predict my mood and help me with it, an app will always be limited.”
“Sometimes I want someone to predict my mood and help me with it, an app will always be limited.”
“Sometimes I want someone to predict my mood and help me with it, an app will always be limited.”
“Boring interfaces, no personalization, makes harder to stay connected and motivated.”
“Boring interfaces, no personalization, makes harder to stay connected and motivated.”
“Boring interfaces, no personalization, makes harder to stay connected and motivated.”
identifying the problems❓
identifying the problems❓
Building and maintaining routines can be challenging for many individuals due to a lack of motivation, consistency, and accountability.
Building and maintaining routines can be challenging for many individuals due to a lack of motivation, consistency, and accountability.
Building and maintaining routines can be challenging for many individuals due to a lack of motivation, consistency, and accountability.
Users often struggle with setting realistic goals and sustaining habits over time, leading to feelings of frustration and failure.
Users often struggle with setting realistic goals and sustaining habits over time, leading to feelings of frustration and failure.
Users often struggle with setting realistic goals and sustaining habits over time, leading to feelings of frustration and failure.
Traditional task management apps fail to provide a personal or engaging connection, making routine-building feel more like a chore than a rewarding experience.
Traditional task management apps fail to provide a personal or engaging connection, making routine-building feel more like a chore than a rewarding experience.
Traditional task management apps fail to provide a personal or engaging connection, making routine-building feel more like a chore than a rewarding experience.
Time consuming & overwhelming.
Time consuming & overwhelming.
Time consuming & overwhelming.
Project goals 🎯
Project goals 🎯
Personalization
Personalization
Personalization
Not the primary source of self-care content, for variety
Not the primary source of self-care content, for variety
Not the primary source of self-care content, for variety
Have access to free content and basic features.
Have access to free content and basic features.
Have access to free content and basic features.
Have access to professional therapists
Have access to professional therapists
Have access to professional therapists
FInal design 🥁
FInal design 🥁
This is the "mood check" feature, designed to appear each time the user opens the app, allowing them to log their mood effortlessly without taking extra time.
This page is designed to create a warm, friendly connection with the user. The theme and content adapt automatically based on the time of day.
Accountability - Users are required to take photos as proof of task completion, preventing the use of gallery images to ensure authenticity. The pet’s meals are directly linked to the user’s success in completing their routine.
Using data from user entries in the "Mood Check", mood analyzer tracks and monitors your moods. It also displays your most recent activity, helping you understand how your actions influence your emotional state.
The explore page offers challenges that users can participate in to earn coins, which can be redeemed for premium features like accessing a professional therapist. It also includes self-care exercises and quizzes to enhance the user experience.
The app includes a feature that connects users to licensed therapists for professional support, offering secure and convenient communication. Users can schedule sessions or engage in real-time chats to address their mental health needs.
All routines will be displayed here, along with AI-suggested tasks tailored to your habits, making it easier to create practical and achievable routines.
All the photos users take to complete their routine tasks are stored on the Journals page. Users can also reflect on their day or utilize pre-made templates for writing journal entries.
Testing the prototype
Testing the prototype
Users were given the task of completing routines, editing routines, going to journal page and talking with their therapy pet.
As result, participants were able to complete all given tasks with 80% accuracy, citing ease of use and instant familiarity of user interface elements.
Users were given the task of completing routines, editing routines, going to journal page and talking with their therapy pet.
As result, participants were able to complete all given tasks with 80% accuracy, citing ease of use and instant familiarity of user interface elements.
Users were given the task of completing routines, editing routines, going to journal page and talking with their therapy pet.
As result, participants were able to complete all given tasks with 80% accuracy, citing ease of use and instant familiarity of user interface elements.
Feedback from participants-
Feedback from participants-
Feedback from participants-
“The app is fun to use. I liked how dynamic and interactive it is. The pet feature is so cool that it makes you stick to the app. Overall loved it, although i would like to see more pet options.”
“The app is fun to use. I liked how dynamic and interactive it is. The pet feature is so cool that it makes you stick to the app. Overall loved it, although i would like to see more pet options.”
“The app is fun to use. I liked how dynamic and interactive it is. The pet feature is so cool that it makes you stick to the app. Overall loved it, although i would like to see more pet options.”
“It's a very helpful app for someone with poor mental health. It gives u the sense of purpose with the pet feature and it helps you be consistent with your daily plan”
“It's a very helpful app for someone with poor mental health. It gives u the sense of purpose with the pet feature and it helps you be consistent with your daily plan”
“It's a very helpful app for someone with poor mental health. It gives u the sense of purpose with the pet feature and it helps you be consistent with your daily plan”
“I really liked how this app provides relevant free resources. There is also an alternative to buying premium package, by completing challenges and collecting coins, that makes the app much more affordable and user base would increase.”
“I really liked how this app provides relevant free resources. There is also an alternative to buying premium package, by completing challenges and collecting coins, that makes the app much more affordable and user base would increase.”
“I really liked how this app provides relevant free resources. There is also an alternative to buying premium package, by completing challenges and collecting coins, that makes the app much more affordable and user base would increase.”
my learnings . . .
my learnings . . .
Designing the app has been a challenging and rewarding journey. It was clear from the onset that the major challenge will be to make users feel warmth and stay motivated to complete their routines and be consistent. I understood the needs of the users through the survey and conversations. Finally, I faced the challenge of creating an engaging app both from the user experience perspective and the visual perspective.
And that’s a wrap. Thank you for reading!
Designing the app has been a challenging and rewarding journey. It was clear from the onset that the major challenge will be to make users feel warmth and stay motivated to complete their routines and be consistent. I understood the needs of the users through the survey and conversations. Finally, I faced the challenge of creating an engaging app both from the user experience perspective and the visual perspective.
And that’s a wrap. Thank you for reading!
Designing the app has been a challenging and rewarding journey. It was clear from the onset that the major challenge will be to make users feel warmth and stay motivated to complete their routines and be consistent. I understood the needs of the users through the survey and conversations. Finally, I faced the challenge of creating an engaging app both from the user experience perspective and the visual perspective.
And that’s a wrap. Thank you for reading!
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